Content Development Services

Content is king. It forms the basis of virtually everything and brings learning closer to learners or customers. Quality content is the one which delivers the right message to the hearts and minds of the customers. It is the best piece of content available on a topic. It looks at a topic from a new angle and provides insight only a thought-leader can provide, is formatted correctly, is readable and is written with its audience in mind. The success of a business primarily depends on the kind of content shared with end users. Content not only helps to build trust and connect with the target audience, but also acts as fuel for other marketing techniques. Audiences online are desperate for information produced by people they trust. One of the best ways to earn this trust is by creating quality content.

  • Quality content provides the opportunity to show a business really knows its stuff – while it is helping give audiences the information they need. Quality content is like shiny objects in the display windows. It gets people to slow down, stick around and find out more.
  • Quality content also motivates others to share it for a business. Instead of desperately trying to find a larger audience, a business can engage the community it already has and let them share its content throughout their networks.
  • Quality content gets noticed by other content creators and curators. From a content marketing perspective, this is the end goal of quality content. Quality content helps a business all the way throughout the sales funnel. Great content educates buyers, creates a customer journey lifecycle and ultimately converts web traffic into customers.

With this realization, Mentor Nest  always strive to provide quality content. Be it K12, e-learning or corporate, our content ignites imagination with sheer creativity. We conceptualise and create content using state-of-art e-learning authoring software.

  • Storyline: Simplifying every aspect of e-learning development, it allows us to create highly customized and engaging content.
  • Lectora: It enables us to create and incorporate animations, social media, PPTs and videos into e-learning content. It has media support for HTML5.
  • Captivate: Using it, we transform PPT presentations into an e-learning platform using actors, voices, interactions and quizzes. It uses HTML5 publishing and can deliver content to mobile devices.